3 Partner Company(s)
aaaaVisit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.018 billion to the local economy, supporting over 43,000 hospitality employees. Visit Milwaukee has over 850 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, which went under a large-scale expansion to include a 300,000 sq. ft exhibt hall, 52 breakout rooms, and a rooftop ballroom. For more information call (800) 554-1448 or visit www.visitmilwaukee.org.
Nestled on the shores of Lake Michigan in the heart of the Midwest, uncover our Best of the World city! You can stroll along the Riverwalk, experience hundreds of award winning restaurants with local flair and international flavors, catch a show at one of our historic theaters, or take in an event at the country’s most impressive arena, Fiserv Forum. You call it Milwaukee, we call it home.
Marcus Hotels & Resorts is a leading force in the hospitality industry. With more than 50 years of expertise in hotel management, turnarounds, development and historic renovations, our diverse portfolio includes city-center convention hotels, premium brands, upscale resorts and independent and branded first-class hotels.
We know what hotel owners want and need, and we can meet those expectations with accounting, legal, IT, operations, and sales and marketing expertise already in place. As a leading national hotel management company, Marcus Hotels & Resorts is a proven partner that adds a fresh perspective to any hotel's bottom line.
The Wisconsin Center District is Milwaukee’s downtown convention, sports and entertainment campus, bringing together three distinct venues that give us incredible flexibility in what we can host.
At the center is Baird Center, our 1.3-million-square-foot convention center, featuring more than 435,000 square feet of function space, including 300,000 contiguous square feet of exhibit space, 52 breakout rooms and the nearly 32,000-square-foot rooftop Baird Ballroom.
Directly adjacent is Miller High Life Theatre, our historic performing arts and entertainment venue with approximately 4,100 seats. Beyond the theatre itself, its iconic rotunda and additional event spaces allow it to function as everything from a concert and general-session venue to a reception or special-event space.
Completing the campus is UW-Milwaukee Panther Arena, a 12,700-seat arena that hosts professional and collegiate sports, concerts and special events, with a 24,000-square-foot arena floor that can also be activated for exhibits, dining and other event uses.
What makes the Wisconsin Center District unique is how those three venues work together. A convention can use Baird Center for exhibits and meetings, Miller High Life Theatre for a general session or entertainment, and Panther Arena for a large-scale experience—all within the same downtown campus. Together, the three venues welcome more than one million visitors annually and allow us to create experiences ranging from an intimate executive meeting to a citywide convention, championship sporting event or major concert.