Bachelor’s Degree in Marketing and Commercialization from Universidad Argentina de la Empresa (UADE), with more than 20 years of experience leading projects and developing strategies for major companies and brands across Latin America.

Throughout her career, she has developed and implemented business, marketing, and brand experience strategies in Argentina, Brazil, Chile, Colombia, Peru, and Mexico, working with multidisciplinary teams and adapting each initiative to the specific characteristics of each market.

Her experience includes Business Development, Talent Management, Retail & Field Marketing, Digital Marketing, events, and brand experiences. In recent years, she has also developed a strong connection with the hospitality, tourism, and MICE industries, contributing to new business opportunities and strategic partnerships.

Passionate about emerging trends, networking, and creating memorable experiences, she is attending IMEX Las Vegas to build new connections, exchange ideas, and explore opportunities within the international hospitality, meetings & events industry.