VP, Client Development & Marketing
Bishop-McCann
Justin Myers is a strategic business leader with more than 20 years of experience helping global organizations use meetings, events and incentive travel to support business performance. As Vice President of Client Development & Marketing at Bishop-McCann, he leads commercial strategy across client development, marketing, strategic account growth and executive relationships.
Combining commercial strategy with creative thinking, Justin helps organizations create experiences that strengthen culture, support sales performance, build loyalty and deliver measurable outcomes. His expertise includes incentive travel, global meetings, executive events, product launches, user conferences and corporate hospitality programs across the technology, healthcare, financial services, franchise and consumer sectors.
Before joining Bishop-McCann, Justin held strategic marketing and event leadership roles with a Fortune 500 technology company, where he developed award-winning campaigns and live experiences. An active industry thought leader, he contributes to industry publications, podcasts and speaking engagements focused on incentive travel, experience design, and business growth.
Outside work, Justin enjoys traveling, scuba diving, skiing, and spending time on Beaver Lake with his wife and three sons.
Date

SITE and the Incentive Research Foundation unveil the seventh edition of the Incentive Travel Index (ITI), the meetings industry's leading global study of incentive travel.
Explore the latest findings across budgets, benefits, program design and destination selection, alongside new insights into geopolitical risk, qualifier expectations, AI in practice, the future of DMCs and evolving budget considerations. Leave with a clearer understanding of the trends shaping incentive travel and practical ideas to help inform future planning.
Learning outcomes:
Understand the key global trends and tensions shaping incentive travel in 2026
Explore how risk, AI, qualifier expectations and DMC evolution are reshaping program and destination decisions
Identify practical actions to future-proof your incentive travel strategy using ITI insights
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Strategic Planning, 1.0 credits
* CSEP Approved