Natasha Richards
Director of Impact and Industry Relations
IMEX Group
My interests
About the Speaker/Moderator
Natasha Richards leads IMEX Group's Impact and Industry Relations function, a business unit responsible for industry partnerships, advocacy and advancing the organization's Environmental, Social and Governance (ESG) strategy. Her work spans initiatives and charitable programs that IMEX drives and supports, bringing together stakeholders to champion responsible and meaningful progress across the global meetings and events industry.
Natasha is committed to building strong relationships, strengthening IMEX's advocacy efforts and ensuring positive impact remains central to the organization's long-term ambitions.
Matchmaking Information
Attending
Beyond legacy: designing and measuring the impact events intend to create
Speaker/Moderator's Sessions (1)
Date
Session
Impact
Beyond legacy: designing and measuring the impact events intend to create
Why are event organizations and destinations investing in impact strategy and measurement, and how can they put it into practice?
Singapore Tourism Board, Business Events Montréal and IMEX Group share what motivated their journeys, why measurement matters to their organizations, and what it takes to structure and implement an effective impact approach.
Learning outcomes:
Understand the motivations behind organizations investing in impact strategy and measurement
Describe the value impact measurement brings to destinations and event organizations
Identify the key steps for structuring and implementing an impact approach
Speakers (2)
Geneviève Leclerc
CEO, #Meet4Impact