Why are event organizations and destinations investing in impact strategy and measurement, and how can they put it into practice?
Singapore Tourism Board, Business Events Montréal and IMEX Group share what motivated their journeys, why measurement matters to their organizations, and what it takes to structure and implement an effective impact approach.

Learning outcomes:

Understand the motivations behind organizations investing in impact strategy and measurement

Describe the value impact measurement brings to destinations and event organizations

Identify the key steps for structuring and implementing an impact approach