Ariane Coldiron
CEO
PRA
About the Speaker/Moderator
Ariane Coldiron is Chief Executive Officer at PRA, bringing more than 30 years of leadership experience across corporate events, brand experience and client development.
Before joining PRA, Ariane held senior roles at Production Resource Group, where she was Senior Vice President of Corporate Events, and at Freeman, where she served as Senior Vice President of Brand Experience. At Freeman, she led account direction and strategic initiatives, working with clients ranging from Fortune 500 companies to emerging businesses.
Ariane has also worked at Jack Morton Worldwide and InVision Communications. She regularly shares her industry insights at events including the Corporate Event Marketing Association (CEMA), powered by PCMA, and the Experience Marketing Summit, produced by Event Marketer.
Ariane holds bachelor’s degrees in International Relations and US Public Policy from George Washington University and Mount Vernon College.
Matchmaking Information
Attending
Negotiating like a CEO
Speaker/Moderator's Sessions (1)
Date
Session
Advanced event logistics
Negotiating like a CEO
Protect margins, manage risk and solve contract challenges with confidence.
Explore real-world scenarios alongside Patrick and agency leaders, sharing practical lessons and smarter approaches to pricing and partnership strategy—so you negotiate like a seasoned event CEO.
Learning outcomes:
Evaluate contract terms through a margin-protection lens to identify hidden risks
Apply creative negotiation strategies that balance partnerships and profitability
Use decision frameworks to navigate high-pressure contract scenarios with clarity
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Marketing and Communication, 0.75 credits
* CSEP Approved
Association
Speakers (3)
Ariane Coldiron
CEO, PRA