Protect margins, manage risk and solve contract challenges with confidence.
Explore real-world scenarios alongside Patrick and agency leaders, sharing practical lessons and smarter approaches to pricing and partnership strategy—so you negotiate like a seasoned event CEO.

Learning outcomes:

Evaluate contract terms through a margin-protection lens to identify hidden risks

Apply creative negotiation strategies that balance partnerships and profitability

Use decision frameworks to navigate high-pressure contract scenarios with clarity

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Marketing and Communication, 0.75 credits

* CSEP Approved