About the Speaker/Moderator
For nearly two decades, Anna Mader has been a brand experience leader with a talent for storytelling for some of the world's most iconic brands. She believes that form follows feeling and is fascinated by the science behind why we respond the way we do to different environments, soundscapes, stories and brand worlds.
As Chief Creative Officer of XD Agency, Anna drives the agency's creative vision while working alongside her teams to spark strategic, bold and award-winning work. Recent clients include LEGO, Amazon, Mercedes-Benz, Adult Swim, Kansas City Chiefs and Lowe's.
With East Coast drive and West Coast sensibility, Anna believes the best way to shift culture is to play an active role in creating it. A long-time creative director and member of the World Experience Organization (WXO), her previous work includes helping brands such as Adobe, Google and LinkedIn turn their stories into shared experiences that stay with people. She's a mom, an aspiring DJ, a dedicated sneakerhead and an average surfer, though that has never stopped her.
Matchmaking Information
Attending
Designed to feel: the neuroaesthetics behind spaces that move people
Speaker/Moderator's Sessions (1)
Date
Session
Design matters
Designed to feel: the neuroaesthetics behind spaces that move people
What if the most powerful thing a brand can design for is the nervous system? Anna Mader and Jessica Weickert unpack the neuroaesthetics behind turning spaces into places and explain why the science of sensory perception, memory and embodied emotion is becoming a strategic advantage in brand experiences.
Learning outcomes:
Discover what neuroaesthetics is, why it matters, and how it reframes what audiences are seeking from brand experiences
Examine real-world case studies and science-meets-soul strategies that apply neuroaesthetics and embodied immersion to build deeper human connection, presence and emotional resonance
Apply the “Form Follows Feeling” framework: a practical tool for designing experiences that prioritize inner transformation, from brief to build
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Event Design, 0.5 credits
* CSEP Approved
Association
Inclusion, equity, belonging
Meeting planner toolkit
ESG - Environmental, Social, Governance
Speakers (2)
Anna Mader
Chief Creative Officer, XD Agency