What if the most powerful thing a brand can design for is the nervous system? Anna Mader and Jessica Weickert unpack the neuroaesthetics behind turning spaces into places and explain why the science of sensory perception, memory and embodied emotion is becoming a strategic advantage in brand experiences.

Learning outcomes:

Discover what neuroaesthetics is, why it matters, and how it reframes what audiences are seeking from brand experiences

Examine real-world case studies and science-meets-soul strategies that apply neuroaesthetics and embodied immersion to build deeper human connection, presence and emotional resonance

Apply the “Form Follows Feeling” framework: a practical tool for designing experiences that prioritize inner transformation, from brief to build

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Event Design, 0.5 credits

* CSEP Approved