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EVP, Growth Strategies
MGME
Cindy D’Aoust is Executive Vice President, Growth Strategies at MGME and a business events and travel industry leader with experience in organizational growth, leadership and strategy.
Her career includes senior leadership roles as Chief Operating Officer of Meeting Professionals International (MPI) and Chief Executive Officer of Cruise Lines International Association (CLIA). Cindy has also served on numerous industry and partner boards, helping shape initiatives across the business events and travel sectors.
She brings extensive industry knowledge and leadership experience to discussions on the future of live experiences.
Date
Protect margins, manage risk and solve contract challenges with confidence.
Explore real-world scenarios alongside Patrick and agency leaders, sharing practical lessons and smarter approaches to pricing and partnership strategy—so you negotiate like a seasoned event CEO.
Learning outcomes:
Evaluate contract terms through a margin-protection lens to identify hidden risks
Apply creative negotiation strategies that balance partnerships and profitability
Use decision frameworks to navigate high-pressure contract scenarios with clarity
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Marketing and Communication, 0.75 credits
* CSEP Approved