Discover how operational strategy and interactive floor plans can support event growth, increase revenue and improve the attendee experience. Hear perspectives from both an event organizer and a technology partner on what happens behind successful international expansion.

Explore practical approaches to supplier strategy, sponsorship, budgeting, navigation and attendee engagement, and learn how operational decisions can strengthen long-term growth.

Learning outcomes:

Recognize operations as a driver of sustainable growth

Use interactive floor plans to support revenue and engagement

Align operational strategy with event growth goals