As the Chief Sales and Customer Experience Officer at the Melbourne Convention Bureau (MCB), I lead our global sales strategy and customer experience initiatives with a strong focus on reinforcing Melbourne’s position as a premier destination for international business events.

My role is centered on driving growth within the visitor economy by elevating Melbourne's global profile and ensuring our customers remain at the heart of everything we do. Through the strategic use of market research, data-driven insights, and direct customer feedback, MCB continues to deliver world-class service and exceptional experiences.

By aligning our global outreach with a customer-centric approach, I’m committed to ensuring that every engagement with MCB reflects the innovation, inclusivity, and excellence that define Melbourne.