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Advanced event logistics
Contracts, budgets, food and beverage, registration—done right these core elements are invisible and friction-free, but what “right” looks like is changing fast. Explore insights from experienced practitioners and go beyond the basics to higher-level gains.
Designing for human needs
Inclusion isn’t a buzzword—it’s a decision and a design approach. Humans arrive at events with a diverse range of needs including mobility, dietary, sensory, neurodivergent, psychological safety and belonging.
Discover how to meet these needs to deliver memorable, enjoyable experiences where everyone feels recognized.
(*Centers for Disease Control and Prevention data)
Design for spectacle
Las Vegas is built for spectacle, supported by nearly 400,000 people and welcoming more than seven million visitors every year. It offers everything from permanent immersive experiences; sports arenas and stadiums focused on fan delight to annual events built on community engagement. Lessons in events and hospitality are made here.
Design matters
According to the Content Marketing Institute (CMI), “Differentiation happens where brands show up—in person, in real time, with real stakes.”
Explore what makes a brand easily recognizable and instantly understood, and why a design-first mindset and methodology matters in an age of digital marketing.
Experiential event design
Immersive design brings together the human desire for deeply memorable, impactful experiences with the creativity that brings spaces to life.
Explore how combining logistics and behavioral science can enhance events and off-site experiences.
Health and well-being
Mental, emotional, physical and spiritual well-being are the cornerstones of health and the antidote to burnout.
Explore new approaches to reducing stress and building healthier habits, supported by well-being spaces such as the Circadian Cove. You can also join Brave Talks—private, off-the-record conversations about life’s biggest challenges.
Impact
When values align between participants and organizations, destinations and events, positive impact follows. As more people seek purpose in their work, association memberships and personal lives, the events they choose increasingly reflect their values.
Explore ideas, collaborations, pioneers and partnerships delivering measurable, positive impact.
Leadership and culture
Understand what strong organizational culture is and isn't. It's a living evolving part of your organization and, when done well, a source of competitive advantage.
Learn from leaders who inspire, who have practiced resiliency, who have lessons to share, and who understand the power and importance of a healthy culture.
Marketing and engagement
Explore why communication and persuasion skills remain fundamental, even as distribution channels evolve. And how shared values strengthen audience connection.
Build your social media storytelling skills, alongside digital marketing and audience traction. And if you’re there on Wednesday, October 14, hear from Eventastic as they share insights and data-driven ideas.
Regenerative design
Explore the shifts needed as we move toward 2030 and 2050 environmental and social targets supported by government policy and reporting requirements.
Reducing carbon emissions and protecting our planet requires a concerted, collective effort. If you’re building or acting on your ESG strategy, you’ll find practical tools and insights here.
Tech enabled futures
Explore how to make the most of today’s tech, whether you’re seeking event efficiencies, fresh marketing tools, process transformation, developing learning systems or working with AI, including agentic AI.
Understand the role of human creativity and empathy as we embed AI into our daily lives.
Trends and research
Our trends sessions are popular for good reason. This is where you’ll find insights that help guide future success. Explore signals and long-term shifts in attendee expectations, geopolitics, generational attitudes, employee engagement and more, supported by robust data sets and analysis.