At Museum of Ice Cream, we believe joy is a serious business. As the creator of the immersive attraction category, we build experiences where ice cream, imagination, and human connection come together. Through our museums, hospitality, retail, events, and partnerships, we create spaces where people can reconnect with themselves and each other through the universal joy of ice cream.  Today, Museum of Ice Cream welcomes millions of guests across the globe and continues to expand its mission of inspiring collective joy and bringing people closer together.

HOUSE RULES | Competitive Socializing, Reimagined

House Rules is the newest must-visit destination for corporate events, team building, and group celebrations in Las Vegas and Scottsdale. Designed around competitive social gaming, House Rules brings people together through unexpected, highly interactive games including Duckpin Bowling, Ice Curling, Axe Throwing, and Detonante—our explosive take on Colombia’s legendary game of Tejo.

From team outings and client entertainment to conference receptions, networking events, holiday parties, and full-venue buyouts, House Rules offers a refreshing alternative to the traditional event space. Guests can compete, connect, eat, drink, and celebrate—all under one roof.

Pair the games with food and beverage packages, craft cocktails, flexible event configurations, private and semi-private spaces, and full-venue buyouts to create an experience built around your group.

Whether you're planning an intimate team gathering or taking over the entire house, House Rules turns corporate events into something people actually want to attend.

Come for the event. Stay for the competition.

In a darkened warehouse on the edge of Las Vegas, a relentless spectacle of horror is rising – Universal Horror Unleashed. For decades, Universal’s masters of horror have created some of the world’s most frightening films and events. Now your greatest fears come to bone-chilling life in this year-round, fully immersive, high-quality horror experience. Enter the evils of four haunted houses, each with their own terrifying stories: Universal Monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping, and The Exorcist: Believer. Surrounding the haunted houses are four fully themed immersive entertainment areas, each with its own unique live horror experiences, plus decadent food and drink offerings.

Planning a corporate event?  Leave the ordinary behind and immerse your guests in a world where cinematic storytelling, live entertainment, and unforgettable moments come together in one extraordinary setting.

Universal Horror Unleashed is the first-ever year-round horror experience from Universal Destinations & Experiences, inspired by more than 35 years of creating some of the world’s most celebrated horror entertainment.  From legendary Monsters and iconic film franchises to original immersive environments, every experience is designed to captivate, engage and surprise.

At Universal Horror Unleashed, the atmosphere naturally encourages interaction, creating memorable moments that spark conversations and connection.  Whether guests are exploring our four horror themed houses, interacting with characters, enjoying the live entertainment,  or indulging in our specially curated food and beverage, every corner of the venue is designed to deliver something unexpected, giving guests plenty to explore and share.

One of the most unique aspects of Universal Horror Unleashed is that no two guest experiences are exactly alike.  Thrill-seekers who want to experience every house to guests that prefer the themed bars, live entertainment, cocktails, networking and atmosphere.  Even guests who choose not to enter the horror-themed houses can enjoy the immersive experience.

The result is more than an event.  It’s an immersive experience that brings people together, fosters meaningful connections, and leaves a lasting impression on every guest.