Rooted in the soul of Tuscany’s capital, W Florence debuts as the region’s first luxury lifestyle hotel, igniting a fresh and vibrant energy into this unique destination.

Breaking free from classic elegance, W Florence’s bold, contemporary design delivers an electrifying, lifestyle-driven experience to the city.

With 119 rooms, including 17 distinctive suites, and 4 innovative meeting rooms,

W Florence stands apart from traditional luxury, setting the stage for high-energy stays that blend modern with dynamic social spaces.

Tailored for both leisure seekers and event planners, every corner of W Florence is crafted to inspire connection, spark creativity, and offer an immersive, interactive experience.

W Florence redefines and balances tradition with forward-thinking style, attracting travelers ready to engage, explore, and live the W way.