Marcela Camacho Lozano holds a bachelor’s degree in tourism from the National Polytechnic Institute and has 20 years of experience in the tourism sector, specializing in advertising, marketing, public relations, and tourism promotion. She has held positions such as Director of the “Marca México” brand at the Mexican Tourism Promotion Council and Director of Conferences and Conventions at the Mexico City Joint Tourism Promotion Fund. She is currently the General Director of Tourism Product Innovation at the Mexican Government’s Ministry of Tourism, where she drives strategies to diversify, modernize, and strengthen the competitiveness of the national tourism offering.
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