I bring over 25 years of experience in event management, marketing, PR and travel solutions. My professional journey began in Ukraine, where I built a strong foundation in communications and large-scale projects, and continued in Iceland, where I have been living and working in the travel industry for the past five years.

I am the Co-Founder and CEO of Iceland Challenge DMC, a responsible Destination Management Company founded together with my Icelandic partner, Eggert Guðmundsson.

Ukraine taught me resilience and courage. Iceland gave me a spirit of adventure, extraordinary beauty and the confidence to explore beyond the ordinary. This combination defines both who I am and how we create experiences for our clients.

At Iceland Challenge, we are driven by a simple philosophy: Be Different. Be Sustainable. Be Bright.

We believe true luxury lies in personalisation, safety, flexibility and trust. We are grateful to clients from around the world who trust us with their complex and large-scale projects — and we never take that trust for granted.

At IMEX, I’m here to connect, exchange ideas and explore how Iceland can become a meaningful, memorable and truly extraordinary destination for your clients.