I’m Juan Sanchez, a tourism professional with over 15 years of experience connecting destinations with travelers and event professionals across Central, South, and North America. With a Master’s in Tourism Planning and Destination Development, I’ve dedicated my career to showing the world how destinations can shine, sustainably and memorably.

Today, I proudly represent PROCOLOMBIA in Canada, promoting Colombia as one of the most exciting and reliable destinations for incentives, conventions, and unforgettable events. From vibrant cities like Bogotá and Medellín to the Caribbean charm of Cartagena, Colombia offers world-class infrastructure, authentic cultural experiences, and outstanding value for planners.

If you’re looking to create an event that your clients will never forget, backed by warmth, creativity, and a sustainable approach, I’m the person to talk to. And yes, I can also tell you where to find the best coffee on earth.

Let’s meet at IMEX Americas and explore how Colombia can be the stage for your next success story!