Steven Rosso recently joined the Visit Greater Palm Springs team as Destination Experiences Manager, where he develops and produces immersive experiences that showcase the region's world-class hospitality, attractions, and unique sense of place for meeting planners, media, and industry partners.
Bringing nearly three decades of experience in television production, experiential marketing, and live events, Steven is an Emmy®-winning television producer, marketing strategist, and talent manager who has created memorable entertainment programming, large-scale events, and brand experiences for some of the world's most recognized organizations. Throughout his career, he has collaborated with major studios and networks including CBS, ABC, Paramount, Disney, FOX, and Harpo Productions.
Steven was a member of the original producing team that launched the Emmy®-winning The Rachael Ray Show, where he spent more than a decade producing segments and booking an impressive roster of celebrity guests, professional athletes, acclaimed chefs, musicians, cultural icons, and global leaders.
Beyond television, Steven has led high-profile marketing campaigns, destination activations, and live entertainment experiences that blend storytelling, strategic branding, and audience engagement.
He previously directed large-scale promotions and experiential marketing initiatives for Morongo Casino Resort & Spa, one of Southern California's premier resort destinations, producing signature events and campaigns that elevated the property's entertainment brand and guest experience.
Steven is also recognized for producing large-scale live entertainment events that connect audiences through music, culture, and memorable experiences.
Most recently, supported Palm Springs Pride 2025 by booking select performing artists and contributing to the event’s entertainment programming. He also produced Industry Artistically (2022) in Los Angeles, an immersive showcase celebrating emerging artists, musicians, and creative talent.
Today, Steven brings this diverse background in television, entertainment, marketing, and live event production to Visit Greater Palm Springs, where he creates distinctive destination experiences that inspire visitors while showcasing the region as a premier meetings, events, and tourism destination.
