Lara Justice is the Director of Destination Sales at VisitLEX, where she leads efforts to attract meetings, conventions, and group business to Lexington. With 27 years of experience in the hospitality industry, Lara built a successful career in hotel sales and operations before joining VisitLEX. Her extensive industry knowledge, strong relationships, and passion for showcasing Lexington help drive economic impact and elevate the city's reputation as a premier destination.