I have had the pleasure of growing my experience within Management Companies, Ownership, Asset Management, and Brand Relationships. I have thrived in leadership within the sales and marketing arena where I harness over two decades of industry expertise to elevate multiple properties across the US. Specializing in Lifestyle & Boutique my approach blends innovative strategies with a keen focus on driving revenue and market share while enhancing customer satisfaction.

I am the Area Director of Sales, Marketing, & Events for The Radical Hotel, Tapestry Collection Hilton and Zelda Dearest, a Small Luxury Hotels of the World. With 90 guest rooms, 70 rooms at Radical & 20 rooms Zelda Dearest. With close to 8000 square feet of event space, host meetings, celebrations, weddings, corporate events, and private gatherings at The Radical Hotel in Asheville's River Arts District. Our flexible event venues include indoor and outdoor spaces designed for everything from executive meetings and private dinners to social receptions and large group celebrations. With customizable catering, audiovisual support, and boutique accommodations, The Radical offers a unique event experience in the heart of Asheville. Zelda Dearest is perfect for that Corporate Retreat or Social Buyout. Let us curate an experience special to Asheville!