My name is Kátia Carvalho, and I am representing Amazonastur (Amazonas State Tourism Board).

Amazonastur acts on behalf of the State Government to promote tourism development and make Amazonas a differentiated, competitive, and sustainable destination, focusing on itineraries that value nature and culture.

This is a great opportunity to position the AMAZONAS brand innovatively and competitively in the MICE segment. In addition to promoting and publicizing the destination, prospecting partnerships, and attracting tourists to the state.

It is part of Amazonastur's routine to promote tourism based on the preservation of the forest and on the sustainable development of tourism in the countryside through actions to improve the infrastructure, training, and professional skills, striving for excellence in tourism products and services.

The Amazonastur (Amazonas State Tourism Board) is the official body responsible for promoting and developing tourism in the state of Amazonas, Brazil.

Its mission is to foster sustainable tourism, enhance the destination’s visibility in national and international markets, and support the growth of the local tourism industry.

Amazonastur is guided by values such as sustainability, innovation, cultural appreciation, social inclusion, and excellence in service.

The organization works to strengthen the tourism sector while preserving the unique natural and cultural heritage of the Amazon region.