Helen Bambry joined Tourism New Zealand in 2013, bringing extensive experience in hotel sales, operations and international client relations. Prior to joining Tourism New Zealand, she led Australian sales for Millennium Hotels & Resorts and held a range of operational and sales roles across the group's New Zealand hotel portfolio.

With more than two decades of experience in hospitality and business events, Helen has helped deliver conferences, meetings and incentive programmes throughout New Zealand. As Business Events Manager Australia, she works closely with associations, event organisers and corporate decision-makers to showcase New Zealand's world-class business events offering and connect clients with the people, places and experiences that make Aotearoa New Zealand a unique destination for business events.