Hello there! I'm Adam, I was born in New York, USA, and I was raised in Casablanca, Morocco. This upbringing has given me a unique perspective on the world that I bring to all of my endeavors.

After completing my university studies in hospitality management at the prestigious Glion Institute of Higher Education in Switzerland, I went on to work at the Shangri La Paris, where I honed my skills in the industry.

I also have extensive experience in events! I gained this experience during my time working at an event agency in New York, where I gained valuable insight into this world. This experience has been a major asset in my career.

In 2021, I joined my family's owned DMC, Access Holidays & Events, as the Sales & Marketing Manager. Given my background and experience, it was a natural fit, and I quickly made an impact on the company and the destination. Today, I'm proud to be the first and only Moroccan to be certified by SITE!

Access Holidays & Events is more than a DMC for me as it is my family's legacy that makes me showcase the beauty and culture of my country Morocco through unforgettable travel experiences.

Beside work, I'm a huge fan of the Beatles, Eric Clapton, CSNY, Bee Gees, etc. I'm actually a one-man band as I sing and play several instruments, including guitar, bass, piano, and drums. If your client does not have budget, entertainment is on me!

I can't wait to meet my industry friends at IMEX again to share with them the unique magic of Morocco by Access!