Based in British Colombia, Canada. Joel Walton serves as Senior Director of Strategic Initiatives at Destination Canada Business Events. With a focus on strategic planning, marketing and key projects to promote Canada as a global destination for business events. Joel’s work focuses on fostering partnerships and overseeing initiatives that align with Canada’s broader economic and cultural goals.

With extensive experience in the tourism and events industry, Joel brings a strong background in market analysis, marketing, international relations, and strategic development. His efforts are aimed at ensuring that Canada’s destinations are well-positioned to host impactful conferences, meetings, and events.

Joel is committed to sustainable tourism, an ally for Indigenous communities and is motivated by supporting meaningful event experiences that benefit both the organizations involved and the local communities. He hopes to play a key role in enhancing Canada’s profile in the international business events space.