Dane Herrmann
Global Account Manager-Meetings & Events
Choice Hotels International
My interests
About Me
With over 10 years of experience in the hospitality industry, I’ve cultivated a deep and versatile skill set through progressive leadership roles across both corporate and independent hotel operations. My background spans a variety of markets throughout the United States, giving me a well-rounded perspective in sales strategy, marketing, and guest-focused operations.
Previously, I served as Director of Sales & Marketing at The Southlake Hotel, where I led a high-performing sales team focused on delivering memorable guest experiences and maintaining strong brand recognition in a competitive market.
I hold a Bachelor's degree in Advertising from Texas Tech University, which gave me a strong foundation in communication, consumer behavior, and brand messaging. My academic and professional experience has supported success with top hospitality brands including Hilton, Marriott, and Choice Hotels. I'm certified in CI/TY & Delphi, along with various operational systems, bringing a data-informed and results-driven mindset to every aspect of my work.
Passionate about continuous growth and collaboration, I thrive on staying ahead of market trends, learning from peers, and consistently pushing for innovation. I welcome opportunities to connect with industry professionals to share insights and shape the future of hospitality together.
