I’m the Executive Creative Director and Co-Owner of NewMedia Creative Technology Studio. I lead the creative vision for immersive experiences that bring together storytelling, spatial design and emerging technology for global brands, institutions and international events.

My work spans fulldome shows, 360° projection, projection mapping, LED installations and interactive environments. I’m most interested in what these tools can make people feel: turning an ambitious idea into an experience they can step into and remember.

I’ve led projects across Europe, the United States, the Middle East and Asia, bringing creative ambition and strategic thinking together from concept to delivery.