Diego De Anna
CEO
NewMedia Creative Technology Studio LLC
About Me
Diego De Anna
Founder & Production Director, NewMedia Creative Technology Studio
For 25 years I've built immersive experiences that change how audiences engage with a brand's story. My conviction is simple: the best event technology disappears in service of the storytelling.
I started as a VJ and audiovisual designer in the late 1990s, moved into pioneering 360° projection work, and founded NewMedia in 2008. The studio has since delivered more than 500 immersive projects for Fortune 500 brands, pharmaceutical and automotive leaders, financial institutions and global tech companies across North America and Europe.
Our work spans fulldome shows, 3D projection mapping, holographic performances, generative AI installations and sustainable exhibition design. What sets us apart isn't the technology itself, it's where we start. Every project begins with one question: what story needs to be told, and how can immersive technology amplify it?
Industry recognition includes Best Activation at IMEX America for two consecutive years with our proprietary MirrorBOX installation, selection twice by the City of Beverly Hills as its creative technology partner, the International Gold Best Technical Show award, and seven Christie Digital case studies. We operate studios in New Jersey, Madrid, Berlin and London.
Right now my focus is the intersection of generative AI and immersive event design: how real-time, adaptive technology can make experiences more personal and dynamic without losing the human storytelling that makes an event land.
I'd love to connect at IMEX and talk about how NewMedia can bring your next vision to life.
www.newmedia.events
[email protected]
+1 (646) 288 2481 US
+34 647 777 649 Europe
Founder & Production Director, NewMedia Creative Technology Studio
For 25 years I've built immersive experiences that change how audiences engage with a brand's story. My conviction is simple: the best event technology disappears in service of the storytelling.
I started as a VJ and audiovisual designer in the late 1990s, moved into pioneering 360° projection work, and founded NewMedia in 2008. The studio has since delivered more than 500 immersive projects for Fortune 500 brands, pharmaceutical and automotive leaders, financial institutions and global tech companies across North America and Europe.
Our work spans fulldome shows, 3D projection mapping, holographic performances, generative AI installations and sustainable exhibition design. What sets us apart isn't the technology itself, it's where we start. Every project begins with one question: what story needs to be told, and how can immersive technology amplify it?
Industry recognition includes Best Activation at IMEX America for two consecutive years with our proprietary MirrorBOX installation, selection twice by the City of Beverly Hills as its creative technology partner, the International Gold Best Technical Show award, and seven Christie Digital case studies. We operate studios in New Jersey, Madrid, Berlin and London.
Right now my focus is the intersection of generative AI and immersive event design: how real-time, adaptive technology can make experiences more personal and dynamic without losing the human storytelling that makes an event land.
I'd love to connect at IMEX and talk about how NewMedia can bring your next vision to life.
www.newmedia.events
[email protected]
+1 (646) 288 2481 US
+34 647 777 649 Europe