Susana Navarro

Founder & Managing Director

NEOKONCEPTS DMC SPAIN

About Me

Passionate about Spain. Inspired by people. Driven by excellence.

For more than 25 years, I’ve been creating corporate events, incentives and experiences throughout Spain for international clients. And after all this time, one thing hasn’t changed: I still genuinely love what I do.

I’m naturally curious, creative and solution-driven. I listen, ask the right questions and try to understand not only what a client wants to organise, but what they want their guests to feel, experience and remember.

Years of working across Spain have given me much more than destination knowledge. They have taught me to look beyond the obvious — to discover the places, people, traditions, gastronomy and stories that can transform a well-organised event into a truly meaningful experience.

For me, being a great DMC is not simply about finding the perfect venue or managing flawless logistics. It’s about combining local knowledge, creativity and meticulous execution with intuition, flexibility and a genuinely personal way of working.

That philosophy is at the heart of NEOKONCEPTS. We create tailor-made events that connect people with Spain in an authentic way, always looking for that unexpected detail, special place or creative idea that makes an experience feel different.

And that’s what keeps me passionate about this industry: every project brings a new challenge, a new perspective and another opportunity to create something remarkable. No two events are ever the same — and I wouldn’t have it any other way.

If you’re considering Spain for your next event or incentive, I’d be delighted to share my experience, ideas and a few of those special places you won’t necessarily find in a guidebook.

Sometimes, extraordinary things start with a simple conversation.

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