Jerry Cito is Chief Sales Officer at New York City Tourism + Conventions, where he leads the organization’s global sales strategy across Convention Development, International Tourism, and Destination Services. A 25-year veteran of the organization, Jerry has played a pivotal role in positioning New York City as one of the world’s leading destinations for meetings, conventions, and international travel.

In his current role, Jerry oversees integrated sales efforts that consistently deliver significant hotel demand and drive visitation at scale, contributing meaningfully to New York City’s tourism economy. He has been instrumental in unifying international tourism and MICE strategies, creating a data-driven, results-oriented approach that strengthens the city’s competitive position in a rapidly evolving global landscape.

Known for his collaborative leadership style, Jerry works closely with hotel partners, venues, attractions, and industry stakeholders to align efforts and maximize impact. He is a strong advocate for the economic importance of business events and tourism, emphasizing their role in supporting jobs, local businesses, and the broader city economy.

Jerry is widely recognized as an industry voice, regularly engaging on global stages to share insights and help advance the future of meetings and tourism. As he often says, “We are very fortunate to do what we do, where we do it, and who we do it with.”