Collin Pursley is a hospitality sales leader with more than a decade of experience driving national accounts, corporate group business, revenue growth, and strategic partnerships. As Senior Director of National Accounts, he represents The Meritage Collection across the Northern California and Pacific Northwest markets, with a specialized focus on the technology vertical. The collection includes The Meritage Resort and Spa in Napa, California; Paséa Hotel & Spa in Huntington Beach, California; Ko’a Kea Resort on Poʻipu Beach in Kauai, Hawaii; Hotel Viata in the Texas Hill Country; and the upcoming Denū Hotel & Spa in Phoenix, Arizona. Collin combines strong industry relationships, thoughtful sales strategy, and a client-focused approach to create meaningful results for both customers and hotel partners. He is known for his collaborative leadership, commercial mindset, and commitment to delivering exceptional hospitality experiences.