Randy Wilcott is the Executive Director of Sales at The Meritage Resort and Spa in Napa, California, part of Pacific Hospitality Group’s Meritage Collection of luxury lifestyle hotels and resorts. In his role, Randy provides strategic sales leadership and commercial direction for the resort while strengthening The Meritage Resort and Spa’s position as a premier destination in Napa Valley.

Working closely across Sales, Marketing, Revenue Management, Food & Beverage, and Conference Services, Randy focuses on identifying new revenue opportunities, cultivating key client relationships, and developing innovative sales strategies that support both immediate performance and long-term growth. His leadership also extends to mentoring sales teams and fostering a collaborative approach that enhances the overall guest and group experience.

Randy brings more than 30 years of luxury hospitality sales and marketing leadership experience, with a career spanning some of the industry’s most recognized brands and destinations. Prior to joining The Meritage Resort and Spa, Randy founded RKW Group LLC, where he provided hands-on task force sales, marketing, and operational leadership for luxury hotels and resorts around the world. Through this work, he helped properties increase top-line revenue, improve profitability, strengthen guest satisfaction, and enhance team engagement.

Throughout his career, Randy has supported an impressive portfolio of hotels and resorts, including assignments with VAI Resort, Hyatt, IHG, Asbury Collection, The Oasis at Death Valley, and Elbow Beach Bermuda, among other distinguished destinations. His extensive industry experience, relationship-driven approach, and passion for luxury hospitality position him to play an integral role in advancing The Meritage Resort and Spa’s continued growth and delivering exceptional experiences in the heart of Napa Valley.