Executive VP of Sales
Business Events Victoria
Miranda Ji is Executive Vice President, Sales at Destination Greater Victoria. Her leadership and strategic approach to business development play an important role in supporting Greater Victoria’s visitor economy.
Miranda is a Certified Destination Management Executive (CDME) and Certified Meeting Professional (CMP). She contributes her expertise to several organizations, including Destinations International’s Social Impact Committee and Destination Canada’s Business Events Advisory Committee. She is a past Board President of the Inter-Cultural Association of Greater Victoria and has served on the boards of PCMA, MPI and Meetings Mean Business.
Miranda holds the ICD.D designation for corporate directors and received a Smart Women in Meetings Industry Leader Award from Smart Meetings.
Before moving into tourism, Miranda was a teacher. She earned a Bachelor of Education and taught in England, where she gained UK Qualified Teacher Status. Her teaching background continues to shape her work as a speaker and facilitator.
Date

Discover the difference between a destination that simply offers a venue and one that opens the door to valuable local networks and connections. Hear from three destinations as they share the opportunities and relationships they provide beyond the expected. Leave with a clearer understanding of what "home field advantage" looks like and the questions to ask when choosing your next destination.
Learning outcomes:
Identify what lies beyond the standard destination pitch
Build a different, better destination checklist
Recognize that home field advantage is a practice