JT Long

Vice President and Editorial Director

Smart Meetings

www.smartmeetings.com

About the Speaker/Moderator

JT Long is Vice President and Content Director at Smart Meetings, where she oversees content strategy for the publication. She also hosts the What One Thing? podcast and Knowledge Exchange webinars, bringing industry professionals together to share insights, experiences and resources.

Matchmaking Information

Attending

The power of fun and its role in building creativity

Trends and research

The power of fun and its role in building creativity

Tuesday, Oct 13, 2026

11:05 AM - 11:50 AM | America/Los_Angeles

Inspiration Hub | Insights Theater, B4100

Speaker/Moderator's Sessions (1)

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Session

Trends and research

Tuesday, Oct 13, 2026

11:05 AM - 11:50 AM | America/Los_Angeles

Education session

Inspiration Hub | Insights Theater, B4100

English

The power of fun and its role in building creativity

Discover the science behind fun as a driver of connection, creativity and engagement. Gain practical tools to build shared experiences into your event design and create more memorable outcomes for attendees.

Learning outcomes:

Understand why fun is an important part of event design

Integrate shared experiences into event agendas

Build trust, empathy and stronger relationships through shared experiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Strategic Planning, 0.75 credits

* CSEP Approved

Creativity

Employee engagement

Experiential

Brand storytelling

Speakers (2)

Kelsey Connors

Experience Designer, Firefly Team Events

Shelley Williams

Vice President of Sales- United States, F1 Arcade USA

Moderator (1)

JT Long

Vice President and Editorial Director, Smart Meetings

Starts in

4 weeks

4 days

13hours

07 minutes