JT Long

Vice President and Editorial Director

Smart Meetings

www.smartmeetings.com

About the Speaker/Moderator

JT Long is Vice President and Content Director at Smart Meetings, where she oversees content strategy for the publication. She also hosts the What One Thing? podcast and Knowledge Exchange webinars, bringing industry professionals together to share insights, experiences and resources.

Matchmaking Information

Attending

Trends and research

The power of fun and its role in building creativity

Speaker

Kelsey ConnorsFirefly Team Events

Shelley WilliamsF1 ® Arcade

Tuesday, Oct 13, 2026

11:05 AM - 11:50 AM PDT

Inspiration Hub, Insights Theater, B4100

Education session

English

Speaker/Moderator's Sessions (1)

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Session

Trends and research

The power of fun and its role in building creativity

Speaker

Kelsey ConnorsFirefly Team Events

Shelley WilliamsF1 ® Arcade

Tuesday, Oct 13, 2026

11:05 AM - 11:50 AM PDT

Inspiration Hub, Insights Theater, B4100

Education session

English

Discover the science behind fun as a driver of connection, creativity and engagement. Gain practical tools to build shared experiences into your event design and create more memorable outcomes for attendees.

Learning outcomes:

Understand why fun is an important part of event design

Integrate shared experiences into event agendas

Build trust, empathy and stronger relationships through shared experiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Strategic Planning, 0.75 credits

* CSEP Approved