Claire Lester
Senior Design Strategist
Maritz
My interests
About the Speaker/Moderator
A 20-year industry veteran, Claire brings a wealth of experience to the table with previous experience as a show manager, marketing manager and director of product development. Within the Maritz Design Studio, Claire delivers direct client strategy consulting and is also responsible for the internal application of design with Maritz which includes running the Maritz Master Designer program and leading design for the Maritz Destination Partners Program. Claire lives in Dallas, Texas with her husband and their daughter.
Matchmaking Information
Attending
Speaker/Moderator's Sessions (5)
Date
Session
Experiential event design

Rethinking networking
Design networking with intention rather than leaving it to chance. Explore low-pressure, inclusive approaches grounded in the science of human connection and discover how existing event touchpoints can spark meaningful interactions.
Learning outcomes:
Understand the conditions that enable meaningful human connection
Shift from managing networking to designing connection experiences
Identify opportunities to build connection into event touchpoints
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Event Design, 0.50 credits
Community
Speaker (1)
Claire Lester
Senior Design Strategist, MaritzSession
Trends and research

Motivating Gen Z: The new rules for designing incentives
Explore new research into what motivates different generations and how those insights apply to incentive travel. Join an interactive conversation with the researchers behind the data and gain practical ideas for designing rewards that resonate with today's audiences.
Learning outcomes:
Understand key findings from the SITE/Maritz motivation study
Identify generational trends influencing incentive travel and rewards
Interpret research findings and apply them to future programs
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Talent Management, 0.75 credits
Incentive travel
Personal and professional development
Speaker (1)
Claire Lester
Senior Design Strategist, MaritzSession
Experiential event design

Rethinking networking
Design networking with intention rather than leaving it to chance. Explore low-pressure, inclusive approaches grounded in the science of human connection and discover how existing event touchpoints can spark meaningful interactions.
Learning outcomes:
Understand the conditions that enable meaningful human connection
Shift from managing networking to designing connection experiences
Identify opportunities to build connection into event touchpoints
* CMP/CEU Approved: Event Design, 0.5 credits
Speaker (1)
Claire Lester
Senior Design Strategist, MaritzSession
Advanced event logistics

What attendees really want: Three event strategies that increase engagement and ROI
Meeting professionals are under constant pressure to do more with less, stretch budgets, prove value and deliver experiences attendees won't forget. Yet new industry research reveals a disconnect: while nearly half of planners say attendee-to-attendee connection is the most important driver of event success, very few intentionally design for it. At the same time, most events still rely on only basic personalization, leaving opportunities to create deeper engagement untapped.
Join a panel discussion for a behind-the-scenes look at the most effective strategies incorporating personalization and connection that delivered greater value while keeping the budget in mind.
Learning outcomes:
Turn attendee research into design decisions that improve engagement
Maximize production and destination investments by designing spaces and experiences for multiple purposes
Partner with suppliers earlier to uncover ideas that increase attendee value and event ROI
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved
Audience engagement
Creativity
Speakers (4)
Amanda Armstrong
SVP, EncoreClaire Lester
Senior Design Strategist, MaritzSession
Trends and research

Motivating Gen Z: The new rules for designing incentives
Explore new research into what motivates different generations and how those insights apply to incentive travel. Join an interactive conversation with the researchers behind the data and gain practical ideas for designing rewards that resonate with today's audiences.
Learning outcomes:
Understand key findings from the SITE/Maritz motivation study
Identify generational trends influencing incentive travel and rewards
Interpret research findings and apply them to future programs
* CMP/CEU Approved: Event Design, 0.75 credits





