For incentive planners, the former Royal Bavarian Post Office is a destination in itself — a listed five-star landmark that gives a reward programme an instant sense of occasion. Guests are based in the heart of Munich, steps from the main station, with a modern Spa, exclusive event spaces and the city's shopping, culture and dining on the doorstep. Munich is also the gateway to the Bavarian Alps, the region's castles and lakes, making it an ideal base for combining city luxury with curated day experiences. From private tastings to bespoke group activities, incentive itineraries are built around each audience and delivered with Sofitel's art de recevoir.