Networking at IMEX America
Simple ways to make meaningful connections
For some networking comes naturally. For others, walking into a room full of strangers can feel a little daunting. The good news? Most people feel exactly the same.
During a recent Coffee with Carina session at IMEX HQ, our team talked practical networking tips that anyone can use. And as we head into IMEX America, this seems like the perfect time to share them with you.
Start before you enter the room
Networking begins before you've spoken to anyone. Take a moment to check in with yourself. How's your energy level? If you rated it out of 10, would it help to be a point or two higher? Standing tall, taking a few deep breaths, smiling, keeping your eyes up and looking around the room can make all the difference. And avoid looking at your phone. It can feel like a safety blanket, but it also creates a barrier between you and potential conversations.
Make the first move
One of the easiest networking tricks is to put yourself in places where conversations happen naturally. Waiting in line for coffee? Say hello to the person in front of you or behind you.
Looking for somewhere to sit? Ask if you can join a table. Attending an education session? Introduce yourself to the people next to you before it begins. A simple question is often all it takes to get a conversation started.
And if you spend five minutes walking around the room before finding the confidence to approach someone, don't worry. Chances are nobody noticed. Most people are focused on themselves, not on what anyone else is doing.
Don't stay with people you already know
If you're attending IMEX America with colleagues or industry friends, it can be tempting to stick together. Try not to. Some of the strongest connections happen when you step away from familiar faces and spend time meeting new people. Attend different sessions, explore activities on your own and reconnect later.
Give yourself a goal
Networking feels easier when you have a purpose. Before the show, set yourself a target. It could be as simple as introducing yourself to someone you’ve followed on LinkedIn but never met. Having a goal gives you a focus and a reason to start conversations.
Prepare before you arrive
A little preparation goes a long way. Our meeting system makes it easy but beyond that you can also review the education program, ask colleagues if there's anyone they'd like you to connect with, and scan and research the attendee list.
Ask questions, don't make speeches
The best networkers aren't always the best talkers. They're often the best listeners. A useful rule is to ask a question first. Simple openers include how's your show going so far, what brought you to this session, what did you think about the speaker's point on..? Open-ended questions tend to create better conversations than statements.
Make notes while it's fresh
After meeting lots of people, names and conversations can blur together. One helpful tip is to make quick notes on business cards or in your phone immediately afterward. Record something memorable, a follow-up action or a topic you discussed. Future you will be grateful.
Follow up after the show
Networking doesn't end when the show closes. A few days after the show connect with people on LinkedIn, send follow-up emails, share information you promised to send, make introductions where appropriate. These small actions show professionalism, help strengthen relationships and make it easier for people to remember you.
One final thought
Many people assume confident networkers are simply born that way. In reality, networking is a skill, and like any skill, it improves with practice. So, if introducing yourself to a stranger feels uncomfortable, you're not alone. Ask a question. Take a seat at a new table. Join a conversation.
Your next great business connection could be one IMEX hello away.
