Today at IMEX Thursday, October 15
One more day. One more unexpected conversation. One more idea that could change how you approach your next event. There’s still plenty to discover before we say goodbye to IMEX America 2026.
Start by giving yourself a little room to reset. Stretch and Reset at Circadian Cove Rx at 8:30am offers a moment to ease into the day, before the final round of meetings, learning and show-floor discoveries.
How do you design an event people remember? Brain-centered Event Design: Neuroscience Strategies for Unforgettable Experiences explores attention, memory, sensory cues and storytelling at 10am in the Insights Theater. Or take your business thinking up a level with Negotiating like a CEO at 10:05am in the Perspectives Theater, where agency leaders share practical approaches to protecting margins, managing risk and solving contract challenges.
There’s fresh thinking about value, too. Beyond ROI: Measuring the Value of Creative Experiences asks what your event really delivers, in the Ideas Theater at 10:05am. Later, Measuring Joy, Engagement and Trust and Why it Matters explores the outcomes that can be harder to capture, but deserve our attention.
For practical sustainability ideas, join IMEX’s Sustainability Strategy at 12:05pm in the People and Planet Theater. Moderated by Anna Abdelnoor, the session brings together IMEX and its partners to share how our four strategic goals translate into measurable action, and what you can apply to your own events.
Meanwhile, IMEX Tech Education keeps the discoveries coming. Head to booth B4686 for Content that Delivers: A Practical Blueprint at 9:40am, or explore AI Tools You Haven’t Tried Yet But Should at 12:30pm. With fast demonstrations and a vote by applause, you might find a new addition to your everyday toolkit.
Missed Tuesday’s incentive session? There’s another chance to join Motivating Gen Z: The New Rules for Designing Incentives, at the More Than Experience Theater, booth D3305, at 10:45am. And association professionals can explore new approaches to membership, meetings and revenue in Global Growth Reimagined for Associations in the Ideas Theater at 11:05am.
Keep a little space for the playful side of the show. INNOVATX Events hosts its Kendra Scott jewelry booth raffle at D3617 from 1 to 1:30pm, while Tourism New Zealand welcomes attendees to its happy hour at booth F1131 from 2 to 4pm. A final catch-up could be the beginning of your next partnership.
Before your notebook closes and your suitcase opens, capture what matters. At 1:30pm, Curve of Forgetting: Capture What Matters at Circadian Cove Rx helps you turn this week’s insights and connections into an action plan. Or join The Last Huddle at IMEX Tech Education to share what worked, reconnect with new contacts and reflect on the moments you’ll take home.
Before you go
One last date for your calendar, and this time, it’s September! IMEX America returns to Mandalay Bay September 28–30, 2027, with Smart Monday powered by MPI on September 27. Take this week’s ideas and connections home, keep the conversations going, and we’ll see you a little earlier next year.
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