Today at IMEX Wednesday, October 14
From running shoes to dancing shoes, Wednesday at IMEX has plenty to keep you moving, and plenty to make you stop and think.
Start with fresh air and fresh connections at the IMEXrun, our dawn 5K open to runners, joggers and walkers. Then take your seat at 8:30am for today’s MPI keynote, Exceptional Experiences: Drive Revenue by Transforming Client Relationships. Neen James explores how principles from the world of luxury can help you anticipate client needs, create memorable moments and turn satisfied customers into your biggest advocates.
What if the most powerful thing a brand can design for is the nervous system? Anna Mader and Jessica Weickert tackle that question in Designed to Feel: The Neuroaesthetics Behind Spaces that Move People. Join them at 12:10pm in the Curious Minds Theater to discover how sensory perception, memory and emotion can create experiences that stay with people long after they leave.
There’s practical thinking across the show floor, too. At Encore, booth B4387, Design Smarter: Five Decisions that Save Time, Money and Stress explores how earlier conversations with venues and production partners can improve your event and your budget. Join the session at 2pm, or head to University Village, booth B4887, at 10am to explore how mega events reshape their host cities.
Looking for technology you can put to work? Rapid-fire AI: 20 Tools in 20 Minutes serves up ideas for simplifying everyday tasks and supporting creative thinking in the Ideas Theater at 2:40pm. Or head to IMEX Tech Education, booth B4686, for Tech: Whose Line is it Anyway? at 10:55am, where Tess Vismale challenges experts to solve real event disasters live, with no preparation. Come for the improvisation; leave with ideas for your own tricky moments.
And because the best ideas deserve to make it beyond your notebook, the new Corporate Co-Lab gives participants from Executive Meeting Forum, Corporate Focus and and the Event Leaders Exchange (ELX) space to turn their learning into action. From 9 to 11am, compare challenges, collaborate with colleagues and map out what happens next.
Between meetings and education, discover another side of the show. Try Newport Beach’s beach experience, immerse yourself in Hawaii, or explore Destination Toronto’s Mirrorbox. Then give your senses a breather at Circadian Cove Rx or the Resilience Room, powered by Hello! Destination Management. At Circadian Cove Rx, The Science of Slime explores how a little sensory play can support focus and creativity. Who says learning has to keep your hands clean?
As the afternoon unfolds, join the Czech Convention Bureau and its partners for Happy Hour Czechia at booth E2222 from 4 to 5pm. Or connect with Seoul Tourism Organization at its happy hour exclusively for INCON (International Conference Network) members and buyers. And save some energy for Show Gear’s Silent Disco Party at booth C5016 from 3 to 4pm, a chance to swap meeting mode for music.
Tonight, the celebrations continue from 10pm at MPI Foundation Rendezvous, sponsored by Caesars Entertainment, at Soleia (formerly Drai’s) at the Vanderpump Hotel. With a rooftop pool and spectacular views of the Las Vegas Strip, it’s quite the setting for a night to remember. We’ll see you on the dance floor.
Tomorrow
Make the final day count with Brain-centered Event Design: Neuroscience Strategies for Unforgettable Experiences at 10am in the Insights Theater. Then discover how IMEX is putting its sustainability strategy into practice at 12:05pm in the People and Planet Theater.
All this week
Getting ready for Soleia tonight? If you haven’t stopped by yet, the new Reveal Hair & Makeup Beauty Lounge, brought to you by Clarity Experiences, offers professional hair styling, makeup and grooming services to take you from show floor to rooftop party.
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