Geneviève LeClerc has 30 years’ experience in congress management and strategic consulting for associations and destinations. She works as a content curator, facilitator, speaker and trainer across the association meetings and business tourism industry, specializing in sustainability and social impact.

Geneviève is passionate about using design thinking to help organizations innovate with purpose.

In 2019, Geneviève founded #MEET4IMPACT with a vision to transform the business tourism industry by helping professionals create positive social impact. Through this work, she trains industry leaders and supports destination marketing organizations and associations as they define, manage, measure and communicate the social impact of their activities.

Geneviève has also developed an impact masterclass for professionals and co-created the BE Impactful Framework, a structured model for measuring the positive outcomes of events.

Outside work, Geneviève enjoys spending time outdoors, sharing meals with friends and sailing whenever she can.