Partner
The Hinson Group, LLC
Deborah Hinson is the founding Partner of The Hinson Group, LLC, a full-service marketing agency with a robust meetings and events division focused on marquee client events, national account development, consultation and management of client event divisions, particularly in the medical, financial and technology sectors. Annual event revenue exceeds $10 million.
Deborah brings more than 25 years of cross-functional leadership across the restaurant, hotel, winery and beverage sectors, delivering measurable growth and operational efficiency for her clients. Her client portfolio ranges from boutique wineries and luxury hotels to family-owned brands and Fortune 500 companies.
Deborah currently serves as Chair of the MPIMD Advisory Council. She also served as the immediate past president of IMMPA (International Medical Meeting Professionals Association). Deborah was named MPI Gulf States Chapter Planner of the Year and has served as President of the NACE Foundation. Deborah holds a Bachelor of Science degree from Purdue University and currently lives in Metairie, Louisiana. In her spare time, she enjoys creating new recipes and cocktails.
Date

Unlock the potential of medical meetings to grow your business. Gain practical insight into planner expectations around food and beverage compliance, contracting, marketing, pricing and proposal development. Leave with strategies to position your organization for success in this specialized market.
Learning outcomes:
Explore the range of medical meeting formats and identify opportunities that align with your business goals
Discover marketing strategies that help attract medical meetings, including stronger RFP responses
Understand how flexible contracting terms can help win and retain business