Senior Manager, Pharma Client Engagement & Strategy
ITA Group
Kate Bowers, HMCC, is Senior Manager, Pharma Client Engagement & Strategy at ITA Group, where she supports the growth of the company’s pharmaceutical portfolio and has helped shape its end-to-end meetings model. Since joining ITA Group in 2010, she has worked with clients and cross-functional teams to expand offerings across meetings management, sourcing, compliance, technology, analytics and event delivery, meeting the evolving needs of the life sciences industry.
Kate partners with pharmaceutical organizations to strengthen meeting programs, improve operational efficiency and align meeting investments with wider business objectives. She is known for her collaborative approach, industry expertise and ability to develop practical solutions that deliver meaningful business results.
Outside work, Kate loves spending time with her husband, Mike, and their three children, Arielle, James and William. Much of their free time is spent at the children’s sporting events and activities.
Date

Unlock the potential of medical meetings to grow your business. Gain practical insight into planner expectations around food and beverage compliance, contracting, marketing, pricing and proposal development. Leave with strategies to position your organization for success in this specialized market.
Learning outcomes:
Explore the range of medical meeting formats and identify opportunities that align with your business goals
Discover marketing strategies that help attract medical meetings, including stronger RFP responses
Understand how flexible contracting terms can help win and retain business
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1.5
* CMP/CEU Approved: Stakeholder Management, 0.5 credits
* CSEP Approved