As Head of Strategy, I spend a lot of my time talking directly with event organizers, sponsors and venues about how they currently manage the full lifecycle of sponsorships for an event; what's working, what's held together with duct tape, and where there might be a better way. Those conversations shape how we build the product and how we think about the industry more broadly.
If you're managing sponsorships for a venue, conference, or association, I'd genuinely like to hear how your team handles it today. Always happy to connect, even just to compare notes on the industry.
