I am a results-driven hospitality sales and events professional with more than 25 years of experience in hotel sales, group business development, catering, event management, and food and beverage operations. Throughout my career, I have successfully worked with hotels, resorts, convention groups, corporate clients, associations, and social events, building strong client relationships and delivering exceptional guest experiences. I have extensive professional experience in both the United States and Panama, giving me a strong understanding of international markets, cultural diversity, and the unique needs of domestic and international groups. Fluent in English and Spanish, with conversational French, I combine strategic sales expertise with operational knowledge to drive revenue growth and client satisfaction.
Since June 2026, I have served as a Groups Manager, responsible for developing, negotiating, and managing group business while serving as the primary liaison between clients and hotel operations. My role includes overseeing group room blocks, contract negotiations, rooming list management, event logistics, meeting planning coordination, and revenue optimization. I work closely with sales, catering, reservations, revenue management, and operations teams to ensure seamless execution of meetings, conferences, incentive programs, and group travel experiences from initial inquiry through post-event follow-up.
My background includes leadership positions in hospitality and event sales across the United States and Panama, including hotel openings, group sales, catering management, business development, and event planning. I have consistently exceeded sales goals, secured multimillion-dollar business opportunities, managed large-scale events, and developed long-term partnerships with corporate, association, government, and leisure clients.
Core Expertise
Group Sales & Business Development
Hotel Contract Negotiation
Room Block & Reservation Management
Corporate Meetings, Conferences & Incentive Programs
Catering & Banquet Operations
Revenue Optimization & Forecasting
Client Relationship Management
Event Logistics & Execution
Budget Development & Profitability Analysis
Cross-Departmental Team Leadership
International Hospitality Sales
U.S. & Latin American Markets
Career Timeline
Groups Manager | June 2026 – Present
Lead the development and management of group business, including contract negotiations, room block management, event coordination, and revenue optimization.
Business Development Director | Jackson and Company Catering |
Generated more than $1 million in new business through strategic partnerships, corporate outreach, and client relationship development.
Sales Manager | Jackson and Company Catering |
Managed event sales, contract negotiations, client relationships, and event operations while generating more than $400,000 in sales.
Senior Event Manager | Hilton Houston Post Oak Hotel |
Managed complex corporate events, conferences, room blocks, and food and beverage programs while maximizing event revenue.
Senior Event Manager | Texas Oil Ranch | February
Directed large-scale events and corporate programs with attendance exceeding 3,000 guests.
Sales Executive | The American Chiropractor Magazine |
Generated over $200,000 in advertising sales and developed strategic partnerships throughout Panama.
Groups & Events Manager | Hotel Westin Panamá |
Managed group arrivals, conferences, corporate events, and contributed to the successful hotel opening.
Social Catering Manager | Omni Houston Westside Hotel | 2008 +
Exceeded annual sales goals while managing social events, weddings, and banquet programs.
Catering Director | La Strada Restaurants |
Increased banquet sales by 50% and successfully planned and executed more than 1,500 events.
Additional Experience: Catering Sales Manager, Executive Chef's Assistant, Production Manager, Sales Representative, and Business Intern roles that provided a strong foundation in hospitality operations, culinary services, sales, marketing, and customer relations.
My career has been built on a passion for hospitality, service excellence, revenue growth, and creating memorable experiences for clients and guests across both the United States and Panama.