Associate Director
Tourism Economics
Greg Pepitone is an Associate Director at Tourism Economics. For more than 18 years, he has provided strategic advisory services to clients in the sports, convention and tourism industries.
Greg specializes in economic and fiscal impact assessments, market viability and strategy, business planning and analysis, and planning for facilities and other capital projects.
He has worked with public- and private-sector clients including destinations, professional sports franchises, sports leagues and federations, colleges and universities, trade associations, investors, developers, cultural institutions and governments.
Before joining Tourism Economics, Greg was a Manager in PwC’s Hospitality & Leisure Practice. He was also the lead analyst and co-author of the PwC Convention Center Report, the PwC Sports Outlook and the firm’s annual forecast of NFL Super Bowl direct spending.
Greg holds a BS in Finance and Sports Management, an MBA and an MS in Corporate Finance from the University of Tampa. He is also a guest lecturer and adjunct finance professor at the university.
Date

How do convention centers measure success? Explore the sales and performance KPIs used by convention centers, how they benchmark results and how those metrics influence future business decisions. Compare perspectives with panelists and fellow attendees to better understand what drives successful convention center performance.
Learning outcomes:
Identify key convention center KPIs used to measure sales and performance
Understand how convention centers benchmark performance across different facilities and markets
Use KPI insights to strengthen convention center and meeting planner partnerships