Heather Munnell is an expert in sales and experiential marketing, working with both small businesses and international corporations to amplify their brand communication and connection with audiences. With 20 years of experience in delivering corporate events for Fortune 500 companies, Heather’s expertise encompasses sponsorships, team building, and event design for both live and virtual events. As the Director of Client Experience at VDA, she plays an integral role in developing cohesive sales and marketing strategies for her internal teams and her industry partners.



Heather is not just an event planning professional; she’s a creative force with a unique talent for turning ideas into unforgettable experiences. From managing her own art gallery to organizing corporate team-building events, her journey has always been about pushing boundaries and having fun along the way. Whether it's a sales incentive program, corporate leadership meeting, or an eye-catching trade show booth, Heather’s enthusiasm, attention to detail, and flair for design are evident in every project she touches.



In addition to her hands-on work, Heather is also a sought-after speaker, sharing her insights at top industry conferences like Connect, BizBash, PCMA, WEC, MPINE and Southwest Showcase. Her passion for the events industry shines through, as she continues to contribute to its growth and success.