SVP Incentives and Global Sourcing
Opus Agency
Tiffany Cohen is an accomplished events and hospitality leader with more than 25 years working in operations, sourcing and incentive planning. As Senior Vice President at Opus Agency, Tiffany oversees strategic initiatives and creates memorable event experiences for global clients.
Tiffany holds the Certified Meeting Professional (CMP) and Certified Incentive Travel Professional (CITP) designations. She contributes to the industry as a volunteer with the Incentive Research Foundation (IRF), a 2025 SITE Mentor and a member of the Hilton Head Island Advisory Board.
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How far would you go to create a once-in-a-lifetime incentive travel experience? For today’s well-traveled top performers, long-haul travel can offer the exclusive and culturally immersive experiences that make a program unforgettable. Explore what gives a distant destination real trophy value, from adventurous itineraries and bespoke access to time for jet lag recovery, relaxation and personal exploration. Consider air travel, time away from the office and pricing, and discover how to make the journey part of the reward.
Learning outcomes:
Identify the characteristics that give long-haul destinations “trophy value”
Evaluate the benefits and practical considerations of planning a long-haul incentive program
Explore strategies for creating memorable, culturally immersive journeys