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CEO
AOO Events, Inc.
David Merrell is Founder, CEO and Creative Director of AOO Events, the award-winning event design and production agency he established in 1989. With nearly four decades of experience, David is recognized for bringing together innovative design, experiential strategy and production expertise to create memorable live experiences.
His work spans corporate events, incentive programs, awards ceremonies and fundraising events, ranging from destination experiences to large-scale productions for leading organizations and brands. A respected industry leader and educator, David continues to influence the evolution of event design while exploring new possibilities for live experiences.
Date
Explore the cultural, creative and technological forces shaping live events in 2026. David examines how changing client expectations, audience behavior and global influences are redefining meaningful experiences. Challenge conventional thinking and consider how flexibility, relevance and authenticity can inform creative direction and strategic decisions. Leave with practical insights and fresh inspiration to help you design purposeful events that connect with your audience.
Learning outcomes:
Identify the cultural, behavioral, design and technology trends influencing live events in 2026
Recognize how shifting audience expectations are changing the way successful events are designed, produced and experienced
Apply emerging trends with purpose to create more relevant, engaging and memorable attendee experiences