From action sports designer to creative leader and team builder, I’ve spent over a decade leading social-first content that gets people talking and keeps them scrolling.

Today, as Director of Digital Content for @Vegas,the most-followed destination in the world on TikTok, I lead a powerhouse team and a content engine that delivers over 3,500 posts every year across platforms. My background blends graphic design, journalism, and a sharp eye for data, fueling influencer collaborations with top creators and campaigns that stand out in busy feeds.

I love big ideas backed by smart strategy. I care about building high-performing teams just as much as viral moments. And I never stop asking, how can this be better?

Outside the feed, I’m usually checking out new restaurants, planning my next theme park trip, watching YouTube on TV or somewhere on two wheels.