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Director of Sourcing and Sustainability
MGME
Mary Beth Reeves is an experienced leader in sustainable event strategy, known for her commitment to integrating environmentally conscious practices into event design and delivery. Appointed MGME’s Director of Event Design and Sustainability in 2024, she has helped develop strategies that reduce environmental impact while enhancing the attendee experience.
With dual certifications as a Sustainable Event Professional and Inclusive Event Strategist, Mary Beth combines sustainability and inclusivity expertise to create thoughtful, forward-looking events. Her work has earned industry recognition, including the Pharma Forum Sustainability Award (2024). She also serves as Chair of the SITE Global Sustainability Community (2025 and 2026) and SITE Southeast VP of Sustainability (2026), helping to influence best practices across the industry.
Under Mary Beth’s guidance, MGME has introduced initiatives to minimize waste, optimize energy use and encourage collaboration among stakeholders, supporting the company’s commitment to responsible event management.
Before joining MGME, Mary Beth built a career of more than 20 years in hospitality, culminating in the role of Corporate Director, Revenue Management Training at Starwood Hotels & Resorts Worldwide. She later launched her own company, which gained national recognition, including a feature in The Wall Street Journal.
Date
Explore new research into how different generations respond to incentive travel and reward strategies. Learn what motivates Boomers, Gen X, Millennials and Gen Z, and discover how preferences vary across today's multigenerational workforce.
Gain practical insights into designing more meaningful reward experiences, including the growing importance of sustainability and positive destination impact.
Learning outcomes:
Explore what motivates today's incentive travel qualifiers
Match participant values with meaningful reward experiences
Design incentive programs that resonate across generations
Exceptional experiences are no longer a luxury add-on; they are a strategic advantage. In a world where audiences can personalise almost every part of their lives in minutes, the bar for incentive travel and live events has never been higher. The question is no longer simply how to impress people, but how to design moments that make them feel seen, valued and motivated to act.
This conversation brings together three senior voices with deep authority across luxury experience, incentive travel and the business of human connection: Neen James, Stephanie Harris and Annette Gregg. Together, they will unpack what separates a well-run programme from an unforgettable, purpose-led experience—and why getting this right matters for engagement, loyalty, brand differentiation and commercial impact. Through a person-centric lens, attendees will explore how to decode the luxury mindset, balance exclusivity with authenticity, and design experiences that resonate long after the event ends
Use this assessment to learn more about your Luxury Mindset with Neen James: https://survey.alchemer.com/s3/7716610/Neen-James-Assessment-2024
Learning outcomes:
Reframe luxury in incentive travel as intentional design rather than extravagance
Explore how the five luxury levers can be translated into practical design decisions
Evaluate the role exceptional experiences play in strengthening organizations and incentive programs
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved